Innovative Liquor Delivery Campaign Achieves Record-Breaking Results Over $800K Revenue in a Month

Google’s recognized premier marketing agency, Softtrix elevates adver. standards with an impressive ROAS of 9.12x on Google Ads in the Liquor & Bar Industry.

NEW YORK, NY, UNITED STATES, January 10, 2025 /EINPresswire.com/ -- Softtrix is an impeccable and innovative digital marketing solution provider that has recently launched successful campaigns for its client that dealt with the Liquor Bar Delivery Business, showcasing remarkable growth and a measurable metric. By the beginning of November 5, the campaigns had outperformed expectations with a starting revenue of $262,961.43, a total spend of $101,923.50 with an impressive Return on Ad Spend (ROAS) of 2.58x.

The company’s terrific performance stems from its well-vetted team of PPC executives, who implement strategic testing and optimized efforts focusing on enhancing the overall effectiveness of previously underperforming products. Considering last month's spend, Softtrix spent $94,307.99 on Google Ads, generating an impressive $859,062.91 in revenue and achieving an ROAS of 9.12x. Alongside, the partnership of the Facebook Ads contributed to the success with a minimum spend of $13,602.66, yielding $72,832.78 in revenue and a ROAS of 5.35x. Overall the combined efforts on Facebook, and Google Ads resulted in a total spend of $107,910.65 and a remarkable revenue of $931,895.69, culminating in a ROAS of 8.63x.

To ensure continuous improvement, the experts implemented a series of innovative tech-rich campaigns across different customer segments. Separating the products into categories based on their price range, under $500 and over $1000, the executives managed a specific income bracket based on campaign custom requirements. Additionally, the experts created a separate campaign for the products where the ROI was lower on spend; working on the feed optimization allowing supplemental feed for the low-performing keywords.

The team of PPC professionals excelled in analyzing Performance Max (PMax) placements and identifying several placements beyond Google-owned and operated channels. The meticulous review of performance data in Google Analytics 4 (GA4) assesses the seamless contribution to sales. Based on the findings, the team excluded underperforming placements that are lagging in generating sales, ensuring the PPC strategy focuses on the most effective channels.

“Our goal was not just to elevate the performance of our existing product offerings but also lies in to maximize the overall customer experience, focusing on diverse targeted marketing strategies,’’ said Gurpreet Bhatt, CEO of Softtrix. By identifying the low Return on Ad Spend (ROAS) products, and creating dedicated campaigns for them, we enable businesses to improve their sales and maximize their overall marketing potential.

The visible results obtained from the campaign's success showcase the digital marketing company’s commitment to leveraging data-driven insights and optimizing the ad spend driving for scalability and efficiency on board. The marketing executives need to thrive on meticulously identifying the underperforming products, adjusting campaigns, and strategically increasing budgets for the potential items to channel boosted sales.

Choosing a reputable Digital marketing agency that specializes in diverse Pay-Per-Click (PPC) advertising solutions can greatly benefit across industries. Among all, the liquor industry stands out as an area that requires the expertise of skilled PPC professionals to achieve optimal results. But what makes PPC the preferred choice for advertising in the liquor sector?

Targeted Ads: PPC ads enable users to target people who are most likely to be interested in the liquor company and its product range. These ads can be easily targeted via social media or search engines.

Cost Effective: With PPC, the advertisers can only pay when their ads are clicked, so they prevent wasting pennies on users who are not interested in their products.

Brand Awareness: The PPC helps liquor businesses expand their reach, establishing trusted brand awareness and market recognition.


The employment of data analysis during the campaigns, and identifying the key consumer trends, such as a growing preference for premium products based on consumer demographics, allow experts to make informed campaign strategies, that resonate with the target audiences.


In 2025, digital marketing agencies aim to broaden their liquor delivery campaigns by entering new markets and targeting diverse demographics. This expansion will be integrated by the introduction of seasonal promotions and outstanding loyalty programs designed to further enhance customer engagement and retention rate.

Softtrix’s commitment to innovative strategies and a data-driven approach ensures high-yielding results for its clients and sets up a new benchmark within the liquor delivery sector. Alongside Softtrix is scaling its services towards white-label PPC, and white-label SEO providing businesses with cost-effective solutions to manage client’s advertising accounts efficiently.

Gurpreet Bhatt
Softtrix Tech Solutions Pvt. Ltd.
+91 99883 98628
email us here