Words from our Power leader: “the right thing to do for our consumers is the right thing to do for Mars”

Latest recognition from AdWeek Power List positions Mars CEO as innovative and influential leader

The industry that Mars is a part of is full of opportunities. From the creation of new flavors and products, to improving its beloved brands, Mars is constantly evolving and has carved out its position as an industry leader. This statement celebrates Mars’ newest achievement.

For the second consecutive year, Grant Reid has been recognized in the AdWeek Power List, a selection of the 100 most influential, innovative and inspirational leaders working in media, marketing and technology. This recognition was based on several factors, including market performance, consumer reach and affinity, key partnerships, industry accolades and media buzz. Mars is proud to be a part of this esteemed group of industry leaders.

AdWeek recognizes the company’s commitment, announced earlier this year, to remove artificial colors in human food in the next five years. “We’re in the business of satisfying and delighting the people who love our products,” said Reid. “Our consumers are the boss and we hear them. If it’s the right thing to do for them, it’s the right thing to do for Mars.”

By proactively addressing industry demands, Mars raises the bar for other industry leaders and peers while increasing the trust level from its consumers. Similarly, Mars is constantly inspired by its influential and innovative peers to strive for healthier choices and a happier lifestyle.

AdWeek announced the Power List selections on Monday, May 23. For more information please visit AdWeek’s website.