Fairtrade launches ‘The Cleanest Uniform in Australia’ campaign via Y&R Melbourne

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Screen Shot 2017-11-07 at 7.12.27 am.jpgSchools around Australia are being urged to switch to Fairtrade cotton uniforms, in a new campaign, developed by Y&R Melbourne, aimed at ensuring kids around the world get the opportunities they deserve.

The Cleanest Uniform in Australia campaign has been launched by Fairtrade Australia this week, and will see uniforms sent directly to school principals and P&C members across the country asking them to stop and consider the impact of the school uniforms they buy.  It is supported by social and digital activations.

Screen Shot 2017-11-07 at 7.12.38 am.jpgThe uniforms are made with Fairtrade certified cotton, which means no matter how dirty they get, they will always be clean from child labour and unethical practices.

Says Molly Harriss Screen Shot 2017-11-07 at 7.06.55 am.jpgOlson, CEO of Fairtrade Australia & New Zealand: “The campaign is designed to highlight the choice that schools, parents and students have regarding uniforms – by simply switching to a uniform made with Fairtrade cotton they can make a positive impact on the lives of children around the world.”

Says Brad Smith, group account director at Y&R Melbourne: “Many schools aren’t aware that the uniforms currently worn by their students can mean children in the countries where the cotton is produced can’t go to school at all. Now schools around the country can switch to The Cleanest Uniform in Australia to ensure kids around the world get the opportunity they deserve.

“Half of Australians aren’t aware of the Fairtrade Mark and yet the majority of us are influenced by the important work they do – preventing child labour, paying a fair price and ensuring sustainable farming practices. Highlighting the positive impact of Fairtrade via school uniforms is a powerful way to connect with Australians.”

Visit the website to learn how switching to Fairtrade uniforms can make a positive impact on the lives around the world.

Client – Fairtrade

Hannah Andersen – Public Engagement & Advocacy Manager

Kim Greenstone – Program Manager – Public Engagement & Advocacy

Amy Botta – Business Development

Cormac Sheehan – Marketing Campaigns Manager

Juno Scott-Kelly – Marketing & Digital Communications Manager

Agency – Y&R Melbourne

Jake Barrow – ECD

Carissa Finneren – Copywriter

Janice Ko – Art Director

Christine O’Keefe – Senior Strategist

Brad Smith – Group Account Director

Lil Shelmerdine – Account Director

Louise Brugman – Senior Account Manager

Emma King – Producer

Photography – Thom Rigney

Content Production Company – NewMac