Cadbury's Dairy Milk is now being made in POLAND, as the US owner 'breaks promise to MPs to keep production at the company's iconic Bournville base in Britain' credit REX
Controversy on the shelves (Picture: Rex)

The company which took over Cadbury has denied breaking a promise to keep Dairy Milk production in Bournville.

Synonymous with British chocolate, Dairy Milk was first manufactured in 1905 at the then Quaker company’s iconic factory in the Midlands.

But if you pick up a 300g bar from the shelf, it was probably made almost 1,000 miles away from its birth place, in Wroclaw, Poland.

An investigation by the Mail on Sunday showed that both 95g and 300g bars were on sale with a barcode signifying they were being made outside the UK.

However, Mondelez, the company which now owns Cadbury, denied that they had permanently moved where any Dairy Milk bars were produced.

A spokeswoman for the company told Metro that the 95g bars were only made in Wroclaw temporarily while a £75 million upgrade to the Bournville factory was completed.

Cadbury Dairy Milk on sale in Poundland last week (confusingly on sale for £2)..The factory code below the best before date is crucial. OWR means Wracklow. It's one of their factories in Poland. ..
The factory code showing OWR, signifying it was made in Wroklow

They said they had to make them elsewhere while new lines were installed at the Bournville factory and others upgraded, to ‘increase capacity at the side and therefore make more Cadbury chocolate there in the future’.

[metro-zone-post-thumbnail-link]‘We would like to reassure consumers that any claims that Bournville is no longer at the heart of Cadbury production are wholly untrue,’ a Mondelez spokeswoman said.

‘We continue to make all the classic Cadbury Dairy Milk bars here except for a small number of bars that have never been made in Bournville. In fact, we have invested £75 million at the site so that we can actually increase the amount of chocolate we make here in the UK and secure the future of manufacturing at Bournville for the next generation.’

Production of the 95g bar had now ‘moved home to Bournville’, they said.

Cadbury factories

The company was founded in 1824 by John Cadbury, a Quaker who built the business on ethical principles of equality and social reform.

At the beginning, he only sold tea, coffee and drinking chocolate, but branched out to producing chocolate bars in 1831. The first Dairy Milk bar was made in 1905.

The company has owned factories overseas for more than 90 years, opening one in Tasmania in 1921. 

It has owned factories in Poland since 1993. 

Kraft, which became Mondelez, shut down a British factory, in Somerdale, just a month after taking the business over, despite pledges to the contrary while the deal was ongoing. 

Sweet-toothed Nick Allam is claiming to have invented the Oreo Creme Egg - TWO YEARS before Cadbury put their latest creation on the shelves. See SWNS story SWOREO. Nick, 29, first created the chocolate combination in January 2015 - when he stuffed a crumbled up Oreo inside a Creme Egg on his lunch break at work. He took a picture of his concoction and sent Cadbury a message on Twitter, asking them to make the egg. The chocolate giant responded to his tweet the same day, praising his invention with a promise they would put the idea to their product team. Nick, a communications and marketing officer from Worle, Somerset, was stunned when he noticed they had used his idea for their latest product two years later.
The Bournville factory opened in 1978

‘The 300g bar is a new size for the UK launched just six months ago and it simply hasn’t been possible to make this bar in Bournville because the factory is just too busy making our other Cadbury products, including the classic Cadbury Dairy Milk range, Wispa, Roses, Heroes, Cadbury Creme Egg and many more,’ the spokeswoman added.

‘We remain committed to Bournville being the home of Cadbury Dairy Milk and continue to make the classic Cadbury Dairy Milk range here. Production of this has not ‘moved’ as has been implied.’

Mondelez has been criticised recently for a number of changes to their products, including an upcoming increase in the price of Freddo bars and withdrawing from the Fairtrade scheme.

However, it looks like when it comes to Bournville at least, the factory is safe.